If you’ve got a coaching program, a course, or even just a lead magnet floating
around the internet — your website is your storefront. But without the right legal
policies in place, you might be leaving that front door wide open.
And let’s be honest — most business owners don’t even realize they need this
stuff until something goes wrong.
In this post, we’re breaking down the 3 essential legal policies every online
business needs on their website — and how to get them up and running without
paying $5,000+ in legal fees.
Why Website Policies Matter (More Than You Think)
When someone lands on your website, they’re not just seeing your brand —
they’re also interacting with your content, downloading freebies, maybe even
submitting personal information. That’s where the legal stuff comes in.
Without the right policies in place, you risk:
● Getting flagged or shut down by payment processors like Stripe or PayPal
● Failing privacy compliance laws like GDPR, CAN-SPAM, or CCPA
● Having no legal boundaries if someone misuses your content or files a
complaint
Think of legal policies like the “rules of engagement” between you and your site
visitors. They protect both of you — and they help you look like the legit CEO you
are.
The 3 Website Policies You 100% Need
1. Privacy Policy
This one is legally required in most countries — especially if you collect emails,
run Facebook ads, use Google Analytics, or offer digital downloads.
It tells users:
● What personal data you collect (like names and emails)
● How you use that data (like for marketing)
● How they can opt out
Skipping this? It’s not worth the fines or getting booted off a platform.
2. Terms of Use
These are your ground rules. They explain what your visitors can (and cannot) do
with the content on your website.
Include things like:
● Intellectual property protection (so people don’t steal your stuff)
● Payment terms (especially if you sell products or services)
● Refund policies (to avoid drama later)
3. Disclaimers
This one’s especially important for coaches, wellness educators, and anyone
offering advice.
Disclaimers help you avoid liability by stating clearly:
● That your info is educational, not medical/legal/financial advice
● That results may vary (no guarantees)
● That people are responsible for how they use your material
Even if you have a separate contract, these public disclaimers matter too.
Why Google Templates Don’t Cut It
We’ve all done it. Googled “free website policy template” and copied whatever
showed up.
But here’s the problem:
● Most free templates are outdated or don’t follow current laws
● They’re missing key sections that actually protect you
● They aren’t customized to your business model
If you’re using “Frankenstein’d” legal language you don’t understand, you’re not
protected — you’re just crossing your fingers.
So What Should You Do Instead?
The best option? A customizable, attorney-created legal kit that’s:
● Built for digital businesses
● Updated for 2024 privacy laws and marketing tools
● Bilingual (if you serve Spanish-speaking audiences too)
The good news? You don’t need to pay $5,000+ to a law firm for that.
Don’t Let a Missing Policy Torch Your Site.
One privacy-law fine can wipe out a month’s revenue. Steal my FREE Legal +
Tech Self-Audit to nail every policy, every clause, every checkbox in under 10
minutes—no $5K lawyer required. Your playbook is waiting.
