Should You Offer Refunds on Coaching, Courses, or Templates? (Here’s the Real Talk)

Refund or no refund? It’s one of the most debated questions in the online business world.

Some entrepreneurs offer a “no questions asked” refund to build trust.

Others have a strict no-refund policy — and feel empowered doing so.

There’s no one-size-fits-all answer. But there is a way to make the best decision for your
business — legally and energetically.

Are You Legally Required to Offer Refunds?

In most cases, no — not for digital products, courses, or services, especially when:
● The purchase is final and delivered instantly
● The service is custom or includes your personal time
● The buyer signed or agreed to clear terms of use

That said, consumer laws vary by location — and you must make your refund policy visible and
unambiguous before purchase.

When It Might Make Sense to Offer Refunds

● You’re just starting out and want to reduce objections
● You want to use a “money-back guarantee” as a marketing strategy
● You’re testing a new product and want honest feedback
● You have a clear refund window (e.g., 7 or 14 days) for certain offers

But don’t do it out of fear or pressure. Refunds aren’t required to be a “good business owner.”

When a No-Refund Policy Is Totally Appropriate

● You sell downloadable templates, checklists, or trainings
● You offer coaching or done-with-you services
● Your content is instantly accessible after payment
● You work with limited spots or personalized delivery
● Your policy is stated clearly in your terms

Pro tip: No-refund doesn’t mean no compassion. You can still resolve issues case-by-case if
needed.

How to Write a Clear Refund Policy (That Actually Protects You)

● State if refunds are offered or not — in plain English
● Include examples: “Due to the digital nature of this product, all sales are final.”
● If you offer a guarantee, explain the conditions
● Place your refund policy on checkout pages and sales pages
● Make clients agree to your terms before buying

🚫 Mistakes to Avoid

❌ Hiding your policy in fine print
❌ Copy-pasting someone else’s refund terms
❌ Saying “no refunds” without explaining why
❌ Forgetting to use a contract or Terms of Use
❌ Changing your mind without legal backup

✅ Refund Policy Checklist

✅ My refund terms are visible before purchase
✅ I’m using a contract or Terms of Use with clear clauses
✅ I’ve decided when (and if) I’ll offer refunds
✅ I explain the “why” behind my policy to set expectations
✅ I have systems in place to handle chargebacks or disputes

Refund or no refund? The answer isn’t one-size-fits-all—but your terms should be.

Get our Refund Policy Clause Template FREE to make your refund policy clear, legal, and
100% aligned with your values and business model.

Download your free website terms template and stop second-guessing yourself.